ABOUT THIS BLOG

I shall post videos, graphs, news stories, and other material there. We shall use some of this material in class, and you may review the rest at your convenience. You will all receive invitations to post to the blog. (Please let me know if you do not get such an invitation.) I encourage you to use the blog in these ways:
To post questions or comments about the readings before we discuss them in class;
To follow up on class discussions with additional comments or questions.
To post relevant news items or videos.

There are only two major limitations: no coarse language, and no derogatory comments about people at the Claremont Colleges.


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Wednesday, February 15, 2012

Santorum Campaign Strategy

In describing Rick Santorum's potential strategy following his rise after the last series of primaries, I thought this NYTimes article does a good job summarizing the strategic grid we talked about in class


According to the article, Romney needs to Either choose the opponent on candidate strategy or the opponent on opponent strategy, probably the former

Candidate on Candidate:
The Princer Movement, both 'the true conservative' 
and economically middle of the road

Opponent on Candidate

 "Romney needs to find a way to portray his latest rival (fairly accurately) as the consummate Bush-era Republican"


Candidate on opponent:
Flip-flopper, Bain 'wall street insidee'


Opponent on opponent
" rebrand himself with primary voters by embracing a more rigorously right-wing policy agenda"


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