I shall post videos, graphs, news stories, and other material there. We shall use some of this material in class, and you may review the rest at your convenience. You will all receive invitations to post to the blog. (Please let me know if you do not get such an invitation.) I encourage you to use the blog in these ways:
To post questions or comments about the readings before we discuss them in class;
To follow up on class discussions with additional comments or questions.
To post relevant news items or videos.

There are only two major limitations: no coarse language, and no derogatory comments about people at the Claremont Colleges.

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Tuesday, February 12, 2008

Strategy and Tactics

Some constituencies are competitive. Some are not. See 2006 California returns for examples.

Consider the message grid.

Compare the messages of

Best ads of 2006.

From 2006, an effective negative ad:

And a response ad:

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