Why relatively little on TV? Consider districts and DMAs
Other elements of campaigning
Party Strategy: Back to the Four Postures (years indicate status going into election)
Majority Minority
Pres Party GOP in 06 GOP in 08
Dems in 10 Dems in 12, 14, 16
Out Party GOP in 12, 14 GOP in 10
Dems in 08 Dems in 06
All politics is local: incumbent protection
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