Monday, February 15, 2016

Congressional Elections III: Strategy and Tactics

Finishing Campaign Finance





The basic tool of campaign messaging:  the grid:



Incumbent positive ad: all politics is local



Crossroads GPS sought to nationalize the election:



As Democrats did in 2006:

 

Opposition research:



Wonderful positive ad, but it was not enough:



Gee, where do you think Politico got this information....



  • The most Machiavellian ad of 2012 -- a GOP Super PAC is plagiarizing it
  • The second most Machiavellian ad of 2012
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