Strategy, Tactics, and the Future

The Strategic Grid

Us on us Opponent on us

Us on opponent Opponent on opponent

Grassroots, Grasstops, and Microtargeting

• Grassroots consultants
• Grasstops consultants
• Microtargeting -- Americans for Prosperity (Sourcewatch) and its Patients United Now site

• Research and the Glover Park Group
• "Combat Message Development" and Public Opinion Strategies

Social media

• AARP on Facebook!
• AFL-CIO
• Knights of Columbus